I generally dislike pharmaceutical companies, especially cosmetics companies. I could pretend that I have strong ethical, ecological, political rational reasoning behind this. There’s so much to dislike about them. But really I just instinctively dislike them. In a chemist I find the air choking with all the smelly overpriced beauty products. I grab my 55p litre bottle of apple flavoured shampoo and get out as quickly as possible.

But right now I’m particularly thinking about the TV adverts. Cosmetic TV adverts are certainly among the worst kind (well the worst kind generally allowed on british TV, which thankfully has some fairly strict vetting) Do they think we don’t notice the ludicrously bad lip-synching? L’Oreal have always advertised a lot on TV. Their latest ad has that woman from four weddings and funeral, talking about wrinkles. She says:

“…I call them my life story lines”

Why?? No you don’t! Nobody has a special name for their wrinkles! Shut up!